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Praise for Land of Desire: Merchants, Power, and the Rise of a New American Culture…

"An extraordinary work of history, imaginatively conceived, thoroughly researched and absorbingly written. William Leach allows us to see the production of mass consumer culture and to see it whole, in its richness and its poverty. It is a fascinating and troubling tale, and Leach tells it with exceptional skill and sensitivity." --Jean-Christophe Agnew, Yale University

"A major reinterpretation of our cultural experience, Land of Desire is a brilliant, evocative, and highly readable study by an original, honest and courageous historian who has seen to the heart of American commercial culture. In a society in debt to the licentious 1980s and unfortunately still attempting to achieve social justice though endless growth, this is required reading."--Mary O. Furner, University of California, Santa Barbara