Ellen Wayland-Smith - "The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America" - Virtual Event

Tuesday, September 15, 2020 - 6:00pm - 7:00pm
Event Presenter/Author: 
Ellen Wayland-Smith

Ellen Wayland-Smith will discuss The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America. She will be joined in conversation by Michelle Nickerson.

Presented in partnership with the University of Chicago Press

Virtual event



About the book: Before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub's success largely came from embracing, rather than subverting, the cultural expectations of women. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.

About the author: Ellen Wayland- Smith is associate professor of writing at the University of Southern California. She is the author of Oneida: From Free Love Utopia to the Well Set Table and of The Angel in the Marketplace: Jean Wade Rindlaub and the Selling of America. Her essays and reviews have appeared in Guernica, Catapult, The Millions, Longreads, and The Los Angeles Review of Books.

About the interlocutor: Michelle Nickerson is an Associate Professor of History at Loyola University Chicago. In 2012 she published Mothers of Conservatism: Women and the Postwar Right (Princeton University Press),which documents the grassroots activism of conservative women in Cold War Los Angeles and explores the impact of that activism on the emerging American right. This work led to her interest in regional and metropolitan political-economic development, which she examines in a volume of essays, co-edited with historian Darren Dochuk, called Sunbelt Rising: The Politics of Place, Space, and Region (University of Pennsylvania Press).

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