Brand-Driven CEO: Embedding Brand into Business Strategy

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Brand-Driven CEO: Embedding Brand into Business Strategy
$38.95

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand's potential in today's fast changing global marketplace.

ISBN: 
9781442649859
Author: 
Publisher: 
Binding: 
Hardcover
Publication Date: 
October 15, 2020