Invisible Capital: How Unseen Forces Shape Entrepreneurial Opportunity

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$16.95
Nearly seven in ten Americans believe the American dream will be harder for their children to achieve than for themselves. Yet the myths around rugged individualism, meritocracy, and rags-to-riches upward mobility stubbornly persist. As "pro-entrepreneurship" as the United States seems, most Americans aren't very knowledgeable about how business really works. Millions of newly minted business owners don't know the importance--or even existence--of invisible capital.

Invisible capital is a complex set of factors--our skills, knowledge, networks, resources, and experiences--that can mean the difference between success and failure. Chris Rabb details how people can identify, grow, and leverage their invisible capital and explains why starting a business with deep community roots increases the chance of success.

Understanding invisible capital will enable more Americans to be better prepared to pursue entrepreneurship and level the playing field--because hard work, a great idea, and a good attitude simply aren't enough.

ISBN: 
9781605093079
Author: 
Binding: 
Paperback
Publication Date: 
October 21, 2010