Nudge:Improving Decisions about Health, Wealth, and Happiness

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$17.00
For fans of Malcolm Gladwell sBlinkand Nobel Prize winner Daniel Kahneman sThinking Fast and Slow, a revelatory new look at how we make decisions
More than 750,000 copies sold
ANew York Timesbestseller
AnEconomistBest Book of the Year
AFinancial TimesBest Book of the Year

Nudge is about choices how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources and show us how sensible choice architecture can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining a must-read for anyone interested in our individual and collective well-being."
ISBN/SKU: 
9780143115267
Publication Date: 
2009-02-28